Heineken Turns the Red Carpet Green at This Year's GRAMMYS®!
-- Effort will focus on raising awareness for the value of music --
-- Dutch Brewer Pledges Donation to the GRAMMY Foundation for each person who walks down the carpet --
by Anonymous
WHITE PLAINS, NY February 8, 2004--As part of its ongoing effort to raise awareness and funds to support music awareness programs across the country, Heineken USA will transform the traditional red carpet at the 46th Annual GRAMMY Awards into Heineken Green. As a result of this unique initiative, Heineken will make a special donation -- on behalf of all that walk the carpet that night -- to the GRAMMY Foundation, a charitable organization.
The GRAMMY Foundation was founded in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture-from the artistic and technical legends of the past to the still unimagined musical breakthroughs of the future generations of music processionals. The Foundation accomplishes this mission through programs and activities designed to engage the music industry and cultural community as well as the general public. The GRAMMY Foundation works in partnership year-round with the Recording Academy and its regional offices to bring national attention to important issues such as the value and impact of music and arts education, and the urgency of preserving our rich cultural legacy.
Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken N.V. (Netherlands), which is the world's second-largest brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand, Heineken Special Dark, Amstel Light, the largest-selling imported light beer brand, and Buckler non-alcoholic brew.
Marvin Mack/Amy Felmeister
917-648-5577
amy.felmeister@us.grayling.com
-or -
Dan Tearno
914-681-4113
dtearno@heinekenusa.com
–or –
Ron W. Roecker
310.392.3777
ron@grammy.com
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